The 14th Annual MITX (pronounced My-Tex) Awards happened last night, and the podium was crowded with lots of local talent.
Zipcar (on First St. in Cambridge) took home awards in the Applied Technology category and was also singled out for Best Use of Targeting and Best User Experience. Dunkin’ Donuts took home the people’s choice award for Interactive Marketer of the Year. The euphoria surrounding Dunkin’ precipitated as a result of their project titled “Create Dunkin’s Next Donut,” which won Best Cross Media Campaign thanks in part to the local crew at Studiocom (on Summer St. in Boston).
On the sidelines, one local firm that received some serious Twitter-based high-fives last night and this morning was Overdrive Interactive (on Everett St. in Boston), which played a role in Zipcar’s dominance as the main contributor on the project that won Best Use of Targeting. Overdrive also grabbed a Best Use of Social Marketing award for Harley-Davidson’s 2010 Motorcycles Mosaic project.
Sapient (on Dartmouth St. in Boston) also played roles in multiple success stories. The Coca-Cola Company was honored in the Best of Show and Consumer Goods categories thanks to their efforts. Plus, Celebrity Cruise Lines’ honors in the Branded Content category are also due to Sapient’s work.
Congrats to everyone!